People have started to use the Instagram platform as a marketing tool for their brands and companies. This platform has gained immense popularity in the past decade and currently has millions of users using this social media site on a regular basis. Instagram launched its service for mobile users in the beginning and later launched a computer-friendly version. People mostly use the platform to share their photos and videos. For this reason, various businesses have started to use this website to promote their products and services. Running ads on instagram using a verified instagram account with a blue badge will yield much more benefits as it will gain more attention.

Tips for running Instagram ads on a budget

Many companies don’t have a large budget dedicated to the advertisement. In this article, we have compiled some of the ways people on a budget can create Instagram ads for their brand or company. 

1. Create mobile-friendly ads to grab the attention of the customers.

Important point mentioned by www.easysocialshop.com ,When creating an Instagram ad, the marketers should keep in mind that most of the users on Instagram login to this website from their phone. Hence, when making an ad, try to make it mobile-friendly. This way, you can grab the attention of the users with more ease. Also, try to incorporate visually appealing elements on your ads so that customers stop scrolling and look at the ad. Before making the ad try to take inspiration from your competitors and check how they make it.

2. Create a custom audience with the help of Instagram interactions.

Marketers can open the Facebook Custom Audience tool and go on Instagram business profile sources to see and build a custom audience list consisting of those who interact and regularly engage with your posts. You can choose to form a large number of options whether you want to build a custom audience list with people who met only one criterion or several ones. The tool will provide the options such as people who sent you a direct message, who visited the Instagram profile, engaged with your posts or saved any post. 

3. Use your organic posts.

Instagram provides customers with the option to check which posts have the highest engagement. People can also check the demographics of which gender liked the post more, the location that had the highest engagement, and also at what time people interacted more with it. When you check which posts had the most engagement, this can give an idea about what the audiences like to see. Nowadays, Instagram offers users the option to promote certain posts. Marketers can spend a little amount of money and promote these organic posts as ads for their customers. 

4. Look at the Instagram ad placement.

When you have to stay within a budget, it is important to look at the post and check when it receives the highest interaction. Instagram offers the users 3 places for the ads: the story, the feed, and the explore page. One can visit the Facebook Ad Manager tool and check which ad placement receives the highest interaction in the lowest budget. 

All the above-mentioned tricks work but will give the best result when used together.